“Centralio is an intuitive, affordable, and effective tool that allowed us to regain control of our gift cards and packages, better connect our operations and marketing, and above all generate new revenue while improving the customer experience.”

This is how the team at the AX Hôtel, a contemporary property located in Mont-Tremblant, sums up their transformation since adopting Centralio, alongside Mews and Cyberimpact.

A Hotel Focused on Experience, Held Back by Its Tools

Modern, warm, and known for its refined design, AX Hôtel embraces a contemporary approach to hospitality — comfort, simplicity, and personalization. But before Centralio, gift card and package sales relied on WooCommerce, a rigid platform poorly integrated with Mews.

  • Impossible to top up a gift card or easily offer gift packages
  • Highly manual management, with a limited number and variety of products
  • Complex product additions and edits — languages, taxes and fees included
  • Extensive manual searching and handling to find information

Why Mews, Why Centralio

Mews was chosen for its simplicity, flexibility, and open ecosystem, capable of connecting solutions like Pipedrive, Centralio and Cyberimpact. Centralio, for its part, directly addressed the need to create, sell, and manage gift cards and packages: a clear and visually appealing purchase journey, top-up-able cards, automated tax and fee calculation, multilingual management, and above all a double upsell — the buyer enhances their package, then the recipient can in turn upgrade their experience.

A Connected Ecosystem: Centralio, Mews and Cyberimpact

Centralio × Mews

Data exchange between the two platforms is bidirectional, which reduces double entry and improves data consistency. Every purchase made through Centralio creates a record with all the relevant information — whereas previously, only the buyer’s contact information was available. Real-time reporting also makes it possible to track the value of products consumed as well as those still in circulation.

Centralio × Cyberimpact

The integration opens the door to three marketing gains:

  • The buyer — Centralio’s data (product type, amount spent, occasion) feeds into Cyberimpact to segment the customer base and trigger relevant communications
  • The recipient — previously unknown to the hotel, they are now offered an upsell via Centralio and can sign up for communications, which are then sent to them by Cyberimpact
  • Segmentation and automation — targeted campaigns based on purchasing behavior (package, card, amount spent, type of experience, abandoned cart)

Simple Implementation, Fast Adoption

Implementation was carried out in a structured manner, with a Centralio team available throughout the process and a frictionless transition of existing data. From the first few weeks, AX Hôtel noticed it was much easier to adjust or add packages, saw efficient communication with Mews, and experienced a marked reduction in paperwork and manual tasks.

Measurable Results

  • +50% estimated sales impact from adding gift packages
  • +15 to 20% on the first upsell
  • +15 to 20% on the second upsell
  • 75% of management time saved
  • +15 to 20% estimated impact thanks to Cyberimpact
  • +15 to 20% estimated impact thanks to marketing tracking

For the teams, ease of use stands out as the main benefit; for customers, it’s the personalization and visual appeal of the purchase journey that stand out.

Unexpected Effects

Beyond the numbers, AX Hôtel has seen an increase in direct sales, diversifying its revenue and reducing its dependence on third-party platforms for reselling gift cards and packages. Sponsorship management has also been consolidated in one place, and the growing accumulation of customer data is paving the way for even more targeted automated communications.

In Summary

For AX Hôtel, Centralio made it possible to simplify gift card and package management while enhancing the customer experience. Combined with Mews and Cyberimpact, the platform now connects the hotel’s operations, data, and marketing — while opening up new revenue opportunities. Centralio and its partners are joining forces to effectively integrate systems, simplify teams’ work, and generate greater value. Local players collaborating to innovate, here, for the benefit of businesses here at home. Want to see how this approach could apply to your property?

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