In the competitive field of hospitality, excelling in lead generation is more than an advantage; it’s a necessity to propel the growth of corporate and group sales. We offer key strategies to stand out and perform, always placing customer experience at the heart of your actions.

The tourism sector is constantly evolving, as are its customers. Our observations, inspired by the “Cahier Tendances 2024” from the Transat Chair in Tourism at ESG UQAM and the “Dossier Tendances 2024” by TourismExpress, reveal a marked evolution driven by technological innovation, a quest for personalization, and a mindful approach to responsible experiences.